Vera's House of Bridals

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Third-generation and family-owned, Vera’s has been helping brides find their dream dresses since 1964. Nestled in a picturesque Victorian mansion, our boutique offers over 800 wedding gowns in-store and a shopping experience that’s luxurious and welcoming. Proudly size-inclusive, we have bridal gowns in sizes 2–32 and the largest selection of plus-size gowns in the Midwest. With 60+ years of expertise, we make finding your wedding dress a memory you’ll cherish long after you say, “I do!”

Growing up in Madison, I would drive by Vera’s as a little girl and dream of the day I could look for my wedding dress. So when I got engaged, I knew that I would need to make a flight back from San Diego to have my first bridal appointment at Vera’s with my mom and future mother- and sister-in-law. Being naturally indecisive, I had no intention of finding the dress of my dreams during my first session… but man, was I wrong! Knowing that I wanted something whimsical but not having a specific shape or style in mind, my stylist at Vera’s helped me hone in on my vision & find something that felt so true to me that I could not leave it behind. Thank you Vera’s for making such this moment not only special but also comfortable and natural. I will hold this memory in my heart forever!


Julia