Vera's House of Bridals
About Us
Third-generation and family-owned, Vera’s has been helping brides find their dream dresses since 1964. Nestled in a picturesque Victorian mansion, our boutique offers over 800 wedding gowns in-store and a shopping experience that’s luxurious and welcoming. Proudly size-inclusive, we have bridal gowns in sizes 2–32 and the largest selection of plus-size gowns in the Midwest. With 60+ years of expertise, we make finding your wedding dress a memory you’ll cherish long after you say, “I do!”
Growing up in Madison, I would drive by Vera’s as a little girl and dream of the day I could look for my wedding dress. So when I got engaged, I knew that I would need to make a flight back from San Diego to have my first bridal appointment at Vera’s with my mom and future mother- and sister-in-law. Being naturally indecisive, I had no intention of finding the dress of my dreams during my first session… but man, was I wrong! Knowing that I wanted something whimsical but not having a specific shape or style in mind, my stylist at Vera’s helped me hone in on my vision & find something that felt so true to me that I could not leave it behind. Thank you Vera’s for making such this moment not only special but also comfortable and natural. I will hold this memory in my heart forever! – Julia
Vera’s was an absolute dream! After a somewhat “struggle” to find my dream dress and going to multiple different stores, Vera’s blew me away. We had such a warm welcome that made us feel very comfortable, we were able to browse the racks and pull our own dresses, and the staff was so wonderful! If you are worried about feeling rushed, or being pushed to buy, Vera’s is the place to go, because I never felt like that. I worked with my stylist, who listened and understood my vision, which made me feel so validated in the dress I wanted as well being the hype woman every girl needs picking out her dress 🙂 I will be recommending all of my friends come to Vera’s. I truly haven’t stop smiling since I left! – Laurel


