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You're engaged! CONGRATULATIONS! Shopping for and selecting your dress or wedding day fashion can be one of the most exciting parts of planning a wedding. Today, we're showing your our TOP 11 local bridal shops and wedding fashion vendors here in Madison and southern Wisconsin. Enjoy learning a little bit more about each of these wonderful spots below, and make your appointment today!


Blushing Willow is a one-of-a-kind bridal boutique offering brides a unique dress shopping experience where they truly can relax and be themselves. Their fresh and modern space with vintage-inspired touches is the perfect spot for both a fun and relaxing time finding the wedding dress of your dreams!

Blush Wedding Party


Brandi's Bridal Galleria's stunning modern atmosphere is topped off with personalized service that will make every bride feel special shopping for the dress of their dreams in their vast selection of gowns! You, your friends, and your family will feel pampered and comfortable while their wedding specialists help you coordinate your perfect wedding day look from head to toe! They also offer an in-house seamstress to make sure your gown fits like a glove for your big day!


Let Brides N' Belles personal stylists help you find your perfect one-of-a-kind bridal gown! You will enjoy looking through their large collection, from bridal, bridesmaid, and mothers' dresses to tuxedos, accessories, and more. With small-town service and large-town selection, Brides N' Belles is sure to make your big day even more memorable!

Boho Wedding Gown


Contours Lingerie is a body-positive experience for women of all ages and sizes! Their extensive in-store selection includes fashion, bridal, everyday, strapless, lace, seamless, sports, and t-shirt bras! Enjoy their free professional bra fitting utilizing the Custom Fit System for their large selection of bras available in-store on Madison's West side. Contours has beautiful award-winning lingerie, sleepwear, and bras designed by owner Tia Lyn, a two-time winner of the International CILA Award for the "Best Plus Size Collection."


Julie's Bridal Gallery is a full-service bridal boutique committed to offering an exquisite collection of bridal attire and accessories from today's top wedding fashion designers! At Julie's, you will feel comfortable in their boutique-like setting with three spacious dressing rooms, four viewing areas, and an open environment where you are free to browse everything we have to offer. Their bridal specialists will assist you during your personalized appointment to complete a look you can envision for your wedding day! Julie's Bridal Gallery also offers dresses for your bridal party, tuxedos, headpieces, veils, jewelry, and shoes!

Boho Bride


Marah's Elegant Bridal, nestled in quaint downtown Mount Horeb, is a darling boutique filled with whimsy and feminine charm. Marah's provides customers with a unique shopping experience by offering an intimate and relaxed environment that showcases elegant, moderately priced bridal gowns and handmade heirloom-quality accessories! At Marah's, they emphasize personal service; from your initial appointment to the delivery of your dress, you will be treated with respect, courtesy, and superior customer service!


Moments to Cherish Bridals is a locally owned bridal boutique specializing in bridal and wedding party attire, including bridal gowns, tuxedo rentals, bridesmaid dresses, flower girl dresses, and mother's dresses! A bride's vision of her wedding can come true at Moments to Cherish, and they strive to achieve the highest customer satisfaction and quality gowns at a reasonable price for you to shop!

Lavander and Blush Bridal Party


Nedrebo's Formalwear has helped generations of men look and feel their very best on their wedding days. It can be hard deciding whether to rent or buy your wedding attire; let Nedrebo's help! Their formalwear specialists will answer all of your questions, and you will be dressed to the nines in no time for your special day!


Premiere Couture is a charming, small-town bridal shop located just outside Madison, Wisconsin, with a passion for making every bride shopping for their wedding dress feel beautiful and valuable. At Premiere Couture, you always come first, and they can't wait to help you find a gown you feel stunning in. Their mission is to magnify each bride's true beauty, honor their inherent value, and celebrate their unique story.


Wedding dress alterations are part of completing your bridal look, and Sisters On Main Alterations is available to make sure your gorgeous gown fits you and your figure perfectly! Their family-owned alteration service in Cross Plains, Wisconsin, has more than 40+ years of experience in custom sewing and alterations. Whether your wedding dress needs just simple hemming, an added bustle, or to be resized entirely, their seamstresses are there to help.


At Vera's House of Bridals, their family-run team treats all of their brides as family as well! Shop their stunning selection in the comfort and privacy of a bridal suite as they help you find the dress of your dreams! With one of the largest selections of bridal gowns in the Midwest, Vera's offers gowns in all styles, prices, and sizes from 2 to 32. Your personal bridal expert will guide you on your journey to find the perfect gown!

Elegant Wedding Couple

Ready to start searching for your dream wedding gown? Click HERE to explore our full page of talented fashion vendors and book your appointment today!